Social media is incredibly integrated with daily life nowadays with the prevalence of its use unlikely to decrease in the future. Over the past few years, social media has significantly impacted the fashion industry, leading consumers to adopt and drop fashion trends rapidly. As consumers become more aware of sustainable and ethical clothing, there is greater demand and pressure for ethical and sustainable fashion. This blog will explore how social media has impacted sustainable and ethical fashion.

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Whilst social media fuels fast fashion trends, consumerism and overconsumption, social media can provide useful resources and tools to...

Oct 11, 20222 min read

Pre-loved clothing, an idea popularised by influencers and social media. Thrift store haul videos are widely consumed on social media, in...

Oct 10, 20222 min read

Whilst social media exacerbates fast fashion, it is also a tool for brands to promote sustainability and sustainable products. Due to the...

Oct 4, 20222 min read

Social media glorifies overconsumption. Social media, particularly TikTok and YouTube, has caused an increase in excessive fashion hauls....

Sep 28, 20222 min read

Shein is a popular fast fashion brand known for their cheap pricing, disregard for the environment and lack of transparency. The Chinese...

Sep 5, 20222 min read

Whilst scrolling through social media, a brand you love posts their new environmentally friendly and sustainable clothing item, seems...

Aug 21, 20222 min read

The terms sustainable and ethical fashion are frequently used, but what do they really entail? Sustainable and ethical fashion refers to...

Aug 14, 20221 min read

Hey! I'm Halle and I am in my third year of a Bachelor of Psychological Science/Bachelor of Business (Marketing).